This document sets forth the online Privacy Policy (the "Privacy Policy") of Dorel Juvenile Group, Inc. ("Dorel Juvenile") for this website (the "Site"). By using or accessing this Site you signify your acknowledgment and assent to this Privacy Policy. If you have objections to the Privacy Policy, you should not access or use this Site.

This Privacy Policy is intended to help you understand how Dorel Juvenile and its affiliates collect, use and safeguard the personal information you provide on our Site. "Personal information" is defined as any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains.

This privacy notice describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

• Visit our website or any website of ours that links to this privacy notice
• Download and use our application(s), such as our mobile application or any other application of ours that links to this privacy notice

• Engage with us in other related ways ― including any sales, social media, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at consumer@djgusa.com.

TABLE OF CONTENTS

Personal data / information we process (collect, use, share, retain…)

The categories of personal information we process

Categories of sources of personal data / information

Purpose for processing personal data / information

Legal basis we rely on to process personal data / information

Categories of third parties / recipients of personal data / information

Third party websites links

Social media logins

International data Transfers

Data retention

Security measures

Minors

Your data protection rights

Financial Incentives

Cookies and similar technologies

Contacts and Updates

Personal data / information we process (collect, use, share, retain…)

Summary: We process personal information that you provide to us.

As a visitor to this Site, you can engage in many activities without providing any personal data / information. We collect personal data / information that you voluntarily provide to us when you subscribe to the services or newsletter offered in this Site, request information about us or our products and services, enter contests or using online software applications, or otherwise when you contact us. We may also ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities.

Depending upon the activity, some of the information that we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

Personal Information Provided by You. The personal information that we process depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use.

The categories of personal information we process and have processed in the twelve months preceding the effective date of this privacy policy may include the following:

Categories	Examples	Collected	Shared 1	Disclosed 2
Identification data	First and last name, alias, account name, ID assigned by third party entities (associated n.º/ client n.º	X	X	X
Protected classification characteristics	Gender, date of birth	X	X	X
Contact data	Mailing address, Postal address, telephone numbers or mobile contact number, email address	X	X	X
Electronic identification data / online information	Unique personal identifier, online identifier, Internet Protocol (IP) Address, browser type and device characteristics, browsing history, device type, device ID, operating system & version, CPU speed, language preferences, referring URLs, device name, country, location and usage data (technical and routing information about your computer or mobile device).	X	X	X
Information on professional life	Employment, employment history, Job title and department, business contact details, work history.	X		X
Information on personal life	Family life, personal habits	X	X	X
Education and training	Education history, Student records and directory information , professional qualifications (typically applies only if you apply for a job with us)	X		X
Location data, Tracking and positioning data	Device location	X
Information from 3rd party suppliers	Commercial information necessary to complete purchase transactions and service requests on behalf of our retail partners	X		X
Inferences drawn reflecting consumer preferences	Behavior, predispositions and characteristics	X	X	X
Financial information (payment data)	Credit card information and security code associated necessary to complete purchase transactions	X		X
Social Media Data	Account identifiers (Facebook, Twitter or other social media accounts), social media profiles, social media URLs	X
Application data	Mobile device access (Bluetooth, calendar, camera and other features) Mobile device data (ID, model and manufacturer, operating system or platform, version information and system configuration information, device and application identification numbers, browser type and version, hardware model, internet service provider and/ or mobile carrier and Internet Protocol (IP) address, or proxy server, phone network	X

1, 2: Sharing information is very specific and occurs within the context of cross behavior advertising (e.g. website cookies) when information is provided or “shared’ with a third-party whether or not there is monetary gain. Disclosing information refers to providing or “disclosing” information related to business purposes, like delivery companies, marketing companies, government authorities.

Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

Categories	Examples	Collected	Shared	Disclosed
Identification Data	Social Security Number, government issued identification documents (typically applies only if you apply for a job with us)	X		X
Information on personal life	Family life, personal habits	X	X	X
Financial information (payment data)	Bank account information, Credit card details, Debit card details, as necessary to complete purchase transactions	X		X
Application data – sensitive within the mobile application	Within mobile application: Precise geolocation data, sensitive data	X		X

Sensitive information may be used, or disclosed to a service provider or contractor, for additional, specified purposes. You have the right to limit the use or disclosure of your sensitive personal information.

Categories of sources of personal data / information

Summary: We collect personal data/ information from multiple sources and in multiple context:

As mentioned above, one of the main sources is you, the data subject / consumer/ owner of the personal data / information. We collect such data when you interact with us, either when you disclose it to us or when it is collected automatically by your use of our website or applications, within the permissions you gave us.

We also collect personal data / information about you from other sources, namely:

• Data Subject / Consumer / Owner of the personal data / information

• When you interact directly with our website/ mobile app
• When you contact our Consumer Care team directly
• If you apply to a job posting

• Business partners, customers

• Marketplace site where we sell products, including, but not limited to, Amazon 3P, Walmart Marketplace and Google Shopping;

• Retailer website, when you initiate a purchase of one or more of our products on a retailer website which, through existing arrangement with the retailer, is shipped and fulfilled directly by us
• When interacting directly with one of the departments of the organization

• Vendors, suppliers, third parties

• By a review platform – when you post a product review on one of our products - either on a retailer website or our own website
• Marketing partners

• Social media platforms
• When interacting directly with one of the departments of the organization

If you interact with us on a social media platform using your social media account (e.g., Facebook or Twitter), we receive personal information about you such as your name, email address, and gender. Any personal information that we collect from your social media account depends on your social media account's privacy settings.

Purpose for processing personal data / information

Summary: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
• To deliver and facilitate delivery of products and services to the user. We may process your information to provide you with the requested product and/ or service.

• To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested product and/ or service.
• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
• To apply to a contest: We may process your information to qualify the entry and contact you regarding the contest or prize awards

• To keep you informed: Your personal information is also used to keep you informed about product upgrades, safety notices, special offers, and other products and services of Dorel Juvenile and selected third parties if you have elected to be on our emailing list or otherwise opted to receive such communications
• To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing communications at any time.
• To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention, for troubleshooting and for our internal analytics and reporting purposes.
• To identify usage trends: We may use aggregated, non-identifying statistical data for measuring traffic patterns on the Site and to otherwise administer our website, for statistical analysis, marketing, or similar promotional purposes and provide such aggregated data to third parties for similar purposes.

• To apply to a job vacancy: We may process your personal information you provide to us as part of applying to job a vacancy for the purposes of communicating directly with you and/or any persons provided as references, validation of information pertaining to employment history as well as credentials.
• To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
• To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

Rakuten Advertising:

We partner with Rakuten for affiliate advertising. Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links:

Link to privacy policy: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

Your Rights: https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/

Purpose for sharing personal data / information

• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
• To apply to a contest: We may process your information to qualify the entry and contact you regarding the contest or prize awards
• To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing communications at any time.
• To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
• To identify usage trends: We may use aggregate, non-identifying statistical data for measuring traffic patterns on the Site and to otherwise administer our website, for statistical analysis, marketing, or similar promotional purposes and provide such aggregate data to third parties for similar purposes.

• To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.

Purpose for disclosing personal data / information

• To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
• To deliver and facilitate delivery of products and services to the user. We may process your information to provide you with the requested product and/ or service.

• To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested product and/ or service.
• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
• To keep you informed: Your personal information is also used to keep you informed about product upgrades, special offers, and other products and services of Dorel Juvenile and selected third parties if you have elected to be on our emailing list or otherwise opted to receive such communications.

• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention, for troubleshooting and for our internal analytics and reporting purposes.
• To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

Legal basis we rely on to process personal data / information

Summary: We only process your personal information as allowed under applicable law. We do so to provide you with services, to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time. Click here to learn more.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way

• For investigations and fraud detection and prevention
• For business transactions provided certain conditions are met
• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
• For identifying injured, ill, or deceased persons and communicating with next of kin
• If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse

• If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
• If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
• If the collection is solely for journalistic, artistic, or literary purposes
• If the information is publicly available and is specified by the regulations

Categories of third parties / recipients of personal data / information

Summary: We may communicate information in specific situations described in this section with the categories of third parties described below.

We recognize and appreciate the importance of responsible use of personal information collected on this Site or in the aforementioned interactions. Unless you have indicated you wish to be on our emailing list or otherwise opted to receive promotional communications, we will not communicate any information to you regarding products, services, and special offers available from us or third parties, although we may communicate with you regarding services you have requested or your use of the services on this Site.

If you have opted in to receive promotional communications, we may communicate your personal information with our licensees and permit them to use it to send you promotional communications about our branded products.

If you want to opt out of such sharing in the future, you can do so by following the procedure described below in the section titled "Your data protection rights."

Except in the particular circumstances described in this Privacy Policy, we will not provide your personal information to unaffiliated companies or organizations without your consent.

Vendors, Consultants, and Other Third-Party Service Providers. We may communicate your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work.

We implement contracts with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless authorized by us. They will also not share or disclose your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share / disclose personal information with are as follows:

• Data Subject / Consumer / Owner of the personal data
• Information relations, namely Agent
• Employer or business relations
• Service providers / Vendors

• Finance & Accounting Tools

• Order Fulfillment Service Providers
• Shipping agents
• Payment Processors
• Sales & Marketing Tools
• Contact Center/Consumer Support Tools

• User Account Registration & Authentication Services
• Website Hosting Service Providers
• Ad Networks
• Affiliate Marketing Programs
• Cloud Computing Services

• Advertisers
• Data Analytics Services
• Communication & Collaboration Tools
• Data Storage Service Providers
• Performance Monitoring Tools

• Retargeting Platforms
• Testing Tools

• Banks and insurance companies
• Social Networks

We also may need to communicate your personal information in the following situations:

• Business Transfers. We may communicate or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Affiliates. We may communicate your information to our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
• Business Partners. We may communicate your information to our business partners to offer you certain products, services, or promotions.
• When we use Google Platform APIs. We may share your information with certain Google Platform APIs. To find out more about Google’s Privacy Policy, please refer to this link. We use certain Google Platform APIs to retrieve certain information, namely when you make location-specific requests. This includes information input by you, information collected from your device with your consent,, and other